Why I Chose Suspension for Gravel

My first ride on the Invert was in February 2025 in Pisgah National Forest and I was honestly amazed. So many new lines opened up. I was absolutely ripping on the descents.

32 Years In The Making

Several months ago I decided it was time for a new gravel bike, so I reached out to some good friends of mine at Haute Bicycle Co. in Richmond, VA and asked them to build me a frame.

One Year with Invert

My name is Devin Cowens (she/her) and I’m a community organizer, avid bikepacker, and gravel cyclist. I currently reside on the ancestral lands of the Muscogee Creek Nation, today known as Atlanta,...

Back in the Land of the Midnight Sun: Bikepacking Through Alaska with Cane Creek

Mary McGowan, Cane Creek Ambassador Mary McGowan is a school-based Speech-Language Pathologist in Greenville, SouthCarolina. She has been a car-free bike commuter for over 9 years and enjoys b...

Life’s Too Short for Boring Bikes – An inside look at Will’s new custom painted Starling Murmur

  Will Hart, Product Marketing Manager About a year and a half ago, I sold what was a very popular and mainstream mountain bike and bought a boutique, handmade fra...

Being Frank: Corduroy Riding In Marin

  Brent Graves - CEO & President June 2024 Right before we launched the all-new V-Link full suspension bike at Diamondback in 1995, I convinced my boss that my product manager and I should tak...

Behind the World’s First Gravel Fork: Invert Development Story

As a Product Manager, one of my main responsibilities is to identify opportunities. This can happen in numerous ways: from attending races or group rides, to doing hours of market research, and spe...

Riding Under the Midnight Sun: A 3-Week Cycling Adventure in Iceland

"Carpe diem" "Bike Mary" - @REBELWITHOUTACAR Iceland has been a dream biking destination of mine for several years now, but more in an abstract, “that would be coo...

Accidental Cycling Love

  A ‘How I Got Here’ with Cane Creek’s new Product Marketing Manager Will Hart - Product Marketing Manager I was not an athletic kid. I was precocio...

Truth and Dignity

November 11th, 2022 Back in October, some Cane Creek employees attended the 2nd annual Outdoors For All Summit down in Old Fort, NC where they had the privilege and opportunity to meet Erick Cedeño...

REFLECTION

October 2022 Oliviah Franke (she/her) is a chicana, queer cylist living on the unceded lands of the Dena’ina peoples, also known as Anchorage Alaska. This past year she was a part of the 2022 Ride ...

How to Buy a Schwinn High Plains Mountain Bike

(or how I avoided a stint in adult entertainment). TR Maloney - Distributor Sales Manager I wasn't one for exercise back in 1988. I was more for double cheeseburgers, Budweiser beer and Marlboro L...

Putting In The Time

When I was 19 years old, if you told me that I would be designing fuel filtration systems after graduating I would not have been thrilled to continue my education in Mechanical Engineering. Howeve...

The Personal Challenges

I love bikes, obviously a big reason why I chose to work at Cane Creek. Just about every type of riding excites me, I’ve even dabbled in a bit of racing and even won a few. I’ve always found the id...

I Ride to Live; I Ride to Thrive

Rob Nelson - Rider Engagement Representative It sounds odd to say that a sport or hobby can save your life but that’s what I believe riding bikes has done for me. There have been more days than I ...

Staying Focused in Work and Life

Joseph Grimes - Senior Purchasing Manager I’ve worked at a deli, an outfitter shop, and three bike shops before starting at Cane Creek Cycling Components nearly 5 years ago.  In my retail experien...

From Building Trails to Brand Manager: How I Got Here

Sam Anderson - Brand Manager Although it has been almost 7 years since I started working at Cane Creek, my connection with this company began 5 years before my first day hitting the payroll in 201...

Self-Care and a New Career

Jenna Toney - Rider Engagement Manager Though it feels like a chapter I closed a long time ago, I left my last job just under a year ago. I worked with survivors of sexual assault and child sexual...

Hindsight. Moving During a Pandemic

Matt Schurtz- Rider Engagement Representative You could hear a pin drop it was so quiet. Everyone in the conference room sat shocked at the news of Trust Performance closing. Some of us only with ...

Building a New Website During The Great Bicycle Shortage of 2020 & 2021

Colin Reis- Manager of Digital Engagement In January of this year Cane Creek launched a new website - a project that eight months prior was shut down due to the pandemic.  The first two weeks of A...

Life’s Short- Why be an Accountant?

James Ivey- Controller Ask any classroom full of elementary school kids what they want to be when they grow up.  What kind of answers do you get?  Firefighter, police officer, veterinarian, doctor,...

Athens Twilight

Nate Field - Service Center Manager Talk to anyone in the cycling industry and they have plenty of stories about racing - why they race, their best win or worst defeat. Oftentimes the stories relat...

My First Bike

TR Maloney-Sr. OEM Sales Manager  My bike always lived outside. We didn’t have a garage, we had a carport. That meant chaining it up every night to the other bikes that belonged to my sisters and ...

Making DB Kitsuma

During the development of a cycling product at Cane Creek, ride testing plays a critical role in ensuring that the product meets and/or exceeds our expectations of performance and durability. As Pr...

eeSilk at Dirty Kanza 200

Living up to its name and not disappointing, Dirty Kanza was one of the hardest, single day events I've ever done. Part I: Preparing the bike At 4:00am Saturday morning, things began to get real a...

Rider Highlight: Tandem Women on Wheels

Two women, two wheels, one World Record The story of Catherine Dixon's and Rachel Marsden's attempt to be the fastest women to circumnavigate the globe on a tandem bicycle. Cat & Raz are the Ta...

Riding Dirt In The Land Of The Sky

They say the Appalachians are the oldest mountain range in the word. They were formed around half a billion years ago when huge plates of land slammed into one another to form the supercontinent of...