Employment

Reports to

Operations Manager

Position Summary

Responsibilities Include

• Follow detailed assembly instructions, processes and procedures.
• Comply with policies, guidelines, and regulatory requirements per the company.
• Report problems with quality, processes, equipment and materials to Production Lead.
• Maintain and clean an organized work area to facilitate manufacturing functions.
• Attending informational meetings and trainings as necessary.
• Document actions by completing production and quality forms.
• Conserves resources by using equipment and supplies as needed to accomplish job results.
• Facility maintenance as needed.
• Pull parts for orders when needed.
• Other duties as assigned.
• Contribute to team effort by accomplishing related results as needed.
• Contribute to team by presenting ideas to improve processes and time management.
• This is an in-house position.

Minimum Qualifications

• Ability to read and comprehend procedures written in English.
• Experience in a manufacturing facility
• A focus on quality and safety
• Good judgement and decision-making skills.
• Results/goal driven personality

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Reports to

Marketing Director

Works closely with

Product Management, Sales, Customer Service, and other internal departments, as well as external vendors, content creators, brand ambassadors, and industry partners.

Position Summary

Key Responsibilities

Marketing Campaign Execution

• Plan, coordinate, launch, and track marketing campaigns across digital, social, print, email, and other relevant channels.
• Translate the Marketing Director's vision and strategy into actionable campaign plans, timelines, deliverables, and objectives.
• Coordinate promotional programs, advertising initiatives, sponsorships, and sales support activities.
• Ensure consistent brand messaging, visual identity, and quality across all marketing materials and communications.
• Monitor campaign progress and proactively address project delays, resource needs, and execution challenges.

Project and Workflow Management

• Manage the day-to-day marketing workflow, priorities, schedules, and deliverables across the marketing team.
• Maintain project timelines, calendars, budgets, and status updates to ensure projects are completed efficiently.
• Coordinate cross-functional marketing projects with Product Management, Sales, Customer Service, and other internal departments.
• Manage and maintain marketing communications (MARCOMM), including organizing, updating, and distributing approved marketing assets and resources.
• Identify opportunities to improve marketing processes, project coordination, and team efficiency.

Content Development and Brand Communications

• Coordinate the creation, editing, and distribution of marketing content, including product photography, video, social media content, email campaigns, website materials, and sales collateral.
• Manage relationships and deliverables with third-party vendors, including photographers, videographers, content creators, brand ambassadors, and other creative partners.
• Ensure content supports campaign objectives, reflects Cane Creek's brand identity, and resonates with target audiences.
• Maintain organized libraries of marketing assets and ensure materials are current, accurate, and accessible to internal teams and external partners.
• Support social media, public relations, sponsorship communications, and other brand-building initiatives.

Product Launch and Sales Support

• Work closely with Product Management to coordinate and execute new product launches, product updates, and related marketing initiatives.
• Develop launch timelines and coordinate product messaging, photography, video, web content, email campaigns, and sales materials.
• Ensure product information and marketing assets are accurate, consistent, and available to support launch dates.
• Partner with Sales to deliver promotional materials, product information, dealer resources, and other tools that support sales objectives.
• Coordinate product-focused campaigns that communicate Cane Creek's innovation, technical expertise, and value to riders, dealers, and industry partners.

Campaign Analytics and Reporting

• Track campaign performance against established objectives, timelines, and key performance indicators (KPIs).
• Analyze and present campaign-level performance metrics, identifying successes, trends, and opportunities for improvement.
• Prepare regular updates and reports for the Marketing Director and relevant stakeholders.
• Use performance data and feedback to recommend tactical adjustments and improve future campaign execution.
• Monitor marketing deliverables and outcomes to support continuous improvement and accountability.

Qualifications and Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 3–5 years of experience in marketing coordination, campaign management, project management, or a similar role.
• Demonstrated ability to manage multiple projects, timelines, and priorities in a deadline-driven environment.
• Experience coordinating digital marketing campaigns, content production, and cross-functional initiatives.
• Strong organizational, communication, and project management skills.
• Experience tracking campaign performance and presenting marketing metrics.
• Proficiency with marketing project management tools, analytics platforms, content management systems, and common business applications.
• Strong writing, editing, and attention-to-detail skills.
• Ability to collaborate effectively with internal teams, outside vendors, and creative partners.

Preferred Qualifications

• Experience in cycling, outdoor recreation, sporting goods, or consumer product industries.
• Familiarity with product launches, dealer networks, sponsorships, and brand ambassador programs.
• Experience with digital advertising, email marketing, social media management, and content production workflows.
• Personal interest in cycling, outdoor recreation, or performance-driven products.

Core Competencies

• Execution and Accountability: Converts strategy into organized, completed work.
• Project Management: Manages competing priorities, schedules, resources, and deadlines.
• Cross-Functional Collaboration: Builds productive relationships across departments and with external partners.
• Communication: Delivers clear, consistent, and compelling brand messaging.
• Analytical Thinking: Uses campaign data to evaluate results and improve performance.
• Adaptability: Responds effectively to changing priorities in a dynamic marketing environment.
• Brand Stewardship: Maintains Cane Creek's brand standards, technical credibility, and customer-focused voice.

Measures of Success

• On-time, on-budget delivery of marketing campaigns and projects.
• Effective execution of marketing plans and product launch schedules.
• Quality, consistency, and timely delivery of marketing content and collateral.
• Successful coordination of internal teams, vendors, and creative partners.
• Achievement of campaign-level objectives and improvement in key performance metrics.
• Effectiveness of marketing communications and sales support resources.
• Improved visibility into marketing workflows, project status, and campaign results.

Role Focus

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Position Summary

Key Responsibilities

• Event Planning and Execution: Support the Events Director with planning and logistics, and serve as the on-site lead for setup, event-day operations, and teardown at both in-house Cane Creek events and outside events like local races, gravel camps, festivals, industry trade shows, group rides, clinics, workshops, and dealer activations.
• Community and Brand Development: Represent the brand authentically in the cycling community. Build strong relationships with ambassadors, local clubs, advocacy groups, riders, dealers, and retail partners.
• Rider Engagement and Sales Support: Connect with riders at every event, collect feedback and demographic data, identify qualified leads, and coordinate follow-up with sales representatives.
• Dealer and VIP Activations: Support and staff dealer demo days, VIP experiences, group rides, product talks, and other rider-focused activities.
• Marketing and Content Creation: Capture photos and video at events, develop flyers and promotional materials, and share local activations and rider stories with the Social Media Manager for the content calendar.
• Event Communications and Reporting: Keep event listings current on the company website, share upcoming events and attendance internally, and prepare post-event reports on participation, feedback, and results.
• Rider Education: Lead approachable product talks, clinics, and basic setup help so riders leave events understanding and excited about our products.
• Event Inventory and Point of Sale: Manage event inventory, product transfers, point-of-sale processes, and reconciliation.
• Demo Fleet and Event Equipment: Work with the Events Director to keep demo bikes, branded vans, trailers, and event gear tracked, maintained, and event-ready.

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