CANE CREEK JOURNAL

Dive in as we share new product announcements, innovations, and more from our adventures.

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StoryI Ride to Live; I Ride to Thrive

I Ride to Live; I Ride to Thrive

Rob Nelson - Rider Engagement Representative It sounds odd to say that a sport or hobby can save your life but that’s what I believe riding bikes has done for me. There have been more days than I ...

StoryStaying Focused in Work and Life

Staying Focused in Work and Life

Joseph Grimes - Senior Purchasing Manager I’ve worked at a deli, an outfitter shop, and three bike shops before starting at Cane Creek Cycling Components nearly 5 years ago.  In my retail experien...

Being FrankBeing Frank: Where Are The Bikes?

Being Frank: Where Are The Bikes?

Brent Graves- President and CEO From first-time buyers to cycling enthusiasts the last year-and-a-half has been frustrating for those looking to buy a new bike or parts. But you may not really know...

StoryFrom Building Trails to Brand Manager: How I Got Here

From Building Trails to Brand Manager: How I Got Here

Sam Anderson - Brand Manager Although it has been almost 7 years since I started working at Cane Creek, my connection with this company began 5 years before my first day hitting the payroll in 201...

Being FrankBeing Frank: Our 7 Tenets

Being Frank: Our 7 Tenets

Over thirty years I have worked for a number of companies in the bike industry, and while none were perfect, all had good intentions to deliver products riders would appreciate. It is common, consu...

StorySelf-Care and a New Career

Self-Care and a New Career

Jenna Toney - Rider Engagement Manager Though it feels like a chapter I closed a long time ago, I left my last job just under a year ago. I worked with survivors of sexual assault and child sexual...

Being FrankBeing Frank: All Cranked Up

Being Frank: All Cranked Up

Time seems to uncover the truth. As days roll into years, more facts surface to eventually overcome uninformed opinions, misinformation, and stupidity. Sometimes it takes many years, but time has l...

StoryHindsight. Moving During a Pandemic

Hindsight. Moving During a Pandemic

Matt Schurtz- Rider Engagement Representative You could hear a pin drop it was so quiet. Everyone in the conference room sat shocked at the news of Trust Performance closing. Some of us only with ...

Being FrankBeing Frank: Not Only for Shaggy-Haired Enduro Riders

Being Frank: Not Only for Shaggy-Haired Enduro Riders

Our name is Cane Creek Cycling Components, though we are almost always referred to as just “Cane Creek”. However, our full name is important in that “cycling” refers to not just one or two cycling ...

StoryBuilding a New Website During The Great Bicycle Shortage of 2020 & 2021

Building a New Website During The Great Bicycle Shortage of 2020 & 2021

Colin Reis- Manager of Digital Engagement In January of this year Cane Creek launched a new website - a project that eight months prior was shut down due to the pandemic.  The first two weeks of A...

Being FrankBeing Frank: eeBarkeep

Being Frank: eeBarkeep

Sometimes (most times?) in life things don’t work out as we think they should. This goes for products as well. While we certainly don’t have a crystal ball at Cane Creek, our historical sales data,...

StoryLife’s Short- Why be an Accountant?

Life’s Short- Why be an Accountant?

James Ivey- Controller Ask any classroom full of elementary school kids what they want to be when they grow up.  What kind of answers do you get?  Firefighter, police officer, veterinarian, doctor,...

CompanyCane Creek Raffles Unique Fork to Benefit IMBA

Cane Creek Raffles Unique Fork to Benefit IMBA

Cane Creek Cycling Components is proud to announce the “HELMyeah IMBA Sweepstakes”! Cane Creek has built a very special HELM MKII front fork in a mustard color to be raffled off with all of the pro...

Being FrankBeing Frank: Misnomers and Misunderstandings

Being Frank: Misnomers and Misunderstandings

Brent Graves-CEO & President Cycling, particularly road racing and increasingly mountain biking, is full of misnomers and misunderstandings. Some are humorous but others can cause headaches. M...

CompanyCane Creek Announces eeWings DIY

Cane Creek Announces eeWings DIY

Cane Creek Cycling Components is proud to announce the latest addition to our lineup of acclaimed eeWings Titanium cranks - the eeWings DIY. The eeWings DIY arrives in 9 individual unwelded pieces...

StoryAthens Twilight

Athens Twilight

Nate Field - Service Center Manager Talk to anyone in the cycling industry and they have plenty of stories about racing - why they race, their best win or worst defeat. Oftentimes the stories relat...

Being FrankBeing Frank: Sold Out

Being Frank: Sold Out

Brent Graves - President & CEO The strong demand for road bikes during the first decade of this century started tapering around 2012, and that led to a weakening of bicycle sales that culminate...

Being FrankBeing Frank: Smoother is Better

Being Frank: Smoother is Better

Brent Graves - President & CEO At the outset I will admit that the following may sound a bit like a sales pitch, and that would be the antithesis to the intent of these blogs. However, I’d argu...

StoryMy First Bike

My First Bike

TR Maloney-Sr. OEM Sales Manager  My bike always lived outside. We didn’t have a garage, we had a carport. That meant chaining it up every night to the other bikes that belonged to my sisters and ...

Being FrankBeing Frank: The Center of the Bicycle Industry

Being Frank: The Center of the Bicycle Industry

Brent Graves - President & CEO An island in the Pacific that is about half the size of South Carolina and home to twenty-four million people is the center of the bicycle industry. While central...

Press ReleaseIntroducing the Hellbender 110 Bottom Bracket

Introducing the Hellbender 110 Bottom Bracket

We're taking our Hellbender line of bottom brackets to the next level with the all-new Hellbender 110 The Hellbender 110 BB provides an incredible mix of performance and longevity through the inclu...

Being FrankBeing Frank: To Hellbender With Bottom Brackets

Being Frank: To Hellbender With Bottom Brackets

We like to say that we do the products that we want to do, the way that we want to do them. But that is not the full story because we also strive to ensure that each of our products has a reason to...

TechnologyCoil Vs Air Shock

Coil Vs Air Shock

Sam Anderson - Brand Manager Coil shocks have made a resurgence on modern trail bikes within the last few years, and with that comes a question we often hear: should I get a coil shock or an air sh...

Being FrankBeing Frank: Bama and Bond in the Alps

Being Frank: Bama and Bond in the Alps

Brent Graves - President & CEO Last month I mentioned some epic rides, and regardless of the type of riding you do, I bet you have had some epic rides as well. It seems most of us use similar e...

Press ReleaseIntroducing the DB Heritage Shock

Introducing the DB Heritage Shock

In 2005, Cane Creek Cycling Components revolutionized the mountain bike suspension landscape with the introduction of the original Double Barrel (DB) shock. With twin-tube technology and four-way a...

CompanyRider Engagement: Riders Helping Riders

Rider Engagement: Riders Helping Riders

Luke Bukoski, Director of Rider Engagement Sometime in mid-June of this year, I got a call from my boss – Cane Creek CEO Brent Graves. Brent wanted to run an idea by me and, like a lot of us, I wa...

Press ReleaseSmall Batch 2020 – IPA

Small Batch 2020 – IPA

Western North Carolina is known for many things - flowing singletrack followed by rugged descents, miles of beautiful and serene country roads, seemingly endless gravel tracks… and really good beer...

Being FrankBeing Frank: Mechanical Empathy

Being Frank: Mechanical Empathy

Brent Graves - President and CEO Nearly two decades ago I met a guy that introduced me to a concept that I had thought about but never distilled into a conscious methodology and attitude. The conce...

Press ReleaseThe Pisgah Project 2020

The Pisgah Project 2020

For the fourth consecutive year, Cane Creek has brought together a group of cycling industry companies to build a very special bike with a noble purpose - a bike that will directly fund the well-be...

Press ReleaseSave The Hellbenders

Save The Hellbenders

We are proud to announce that $10 from each Cane Creek Hellbender 70 Bottom Bracket or Headset purchased through www.canecreek.com between October 15th and 31st will be donated to support the conse...

Being FrankBeing Frank: Our DNA

Being Frank: Our DNA

Successful organizations, whether they be company, sports team, or military unit, have a DNA that permeates every aspect of their attitude and behavior. That DNA is critical for several reasons. Fi...

Being FrankBeing Frank - Where is it Made?

Being Frank - Where is it Made?

The question of where a product is made is more important to some than others and seems to be less important to many than it was in the past. Certainly the world feels smaller these days with the a...

CompanyMaking DB Kitsuma

Making DB Kitsuma

During the development of a cycling product at Cane Creek, ride testing plays a critical role in ensuring that the product meets and/or exceeds our expectations of performance and durability. As Pr...

Being FrankBeing Frank: Rough Silk

Being Frank: Rough Silk

We were excited about the eeSilk seat post when we introduced it. We believed it provided a compliance benefit that rivaled more complicated bicycle frame designs. This meant someone could expand t...

Press ReleaseIntroducing DB Kitsuma

Introducing DB Kitsuma

Pro- Tune At Your Fingertips We are proud to announce the DB Kitsuma, a highly adjustable rear shock built for maximum performance in a design that is incredibly intuitive and easy to use. Grounded...

Being FrankBeing Frank - My Cane Creek Favorites

Being Frank - My Cane Creek Favorites

Favorites, everyone has them. Craft beer, James Bond actor, MotoGP racer, burger joint, and even offspring (but parents can’t admit that) -- everyone has favorites. While all of the Cane Creek prod...

Being FrankBeing Frank: Fading Stain

Being Frank: Fading Stain

Years ago as a young product manager I learned that there are three big mistakes that can limit, hurt, or kill a new product: price, spec, and quality. A pricing mistake can be addressed quickly, a...

Press ReleaseIntroducing HELM MKII

Introducing HELM MKII

Introducing HELM MKII  Cane Creek Cycling Components is proud to announce the release of the HELM MKII suspension fork. The HELM MKII is the first major revision of Cane Creek’s HELM fork lineup an...

Being FrankBeing Frank: COVID-19 Impact on Cane Creek

Being Frank: COVID-19 Impact on Cane Creek

COVID-19 has likely impacted everyone to some degree, and while it has impacted Cane Creek, things could be a lot worse. I’ll try and spare you the CEO-speak that is intended to project how morally...

Being FrankBeing Frank - Unconditional Joy and Wonder

Being Frank - Unconditional Joy and Wonder

Like most everyone, I am consumed by the uncertainty and anxiety being caused by the coronavirus pandemic. So I have decided to force myself for a few minutes to focus on something that brings me u...

Being FrankBeing Frank - What's in a name?

Being Frank - What's in a name?

Marketing and politics are considered dirty disciplines by many, but they can be used for positive results – well sometimes. However, what follows is my rant on how Marketing and its managers can b...

Press ReleaseHellbender Neo BB

Hellbender Neo BB

The Hellbender Neo Bottom Bracket At Cane Creek, we are all about making advancements in technologies that make cycling better. Demand for Cane Creek to make a bottom bracket has long been on our r...

Press ReleaseIntroducing The All-New Thudbuster

Introducing The All-New Thudbuster

Introducing The All-New Thudbuster For over 20 years, Thudbuster has been the bicycle industry standard in suspension seatposts by providing unequaled comfort and reliability to riders around the ...

Being FrankBeing Frank: More Is Not Always Better

Being Frank: More Is Not Always Better

I will admit that I am predisposed to want more of a good thing. If one piece of homemade chocolate pie is good, three pieces should be better. If a four-hour road ride in the mountains is good, th...

The Cane Creek Cup Is Back!

Cane Creek Cycling Components is proud to announce the return of the Cane Creek Cup Mountain Bike Race Series! For 2020, Cane Creek will return as title sponsor for the legendary cross country seri...

Being FrankBeing Frank - My Favorites

Being Frank - My Favorites

There have been a lot of great bicycle parts over the last 30-40 years, and I have had the good fortune to ride many of them. Even among the great parts, some stood out even more for me. Sometimes ...

The Big Show - Thoughts From Eurobike 2019

Sarah Montplaisir - Director of Engineering I’ve been an engineer for 18 years, I’ve been riding mountain bikes for 13 years, but I’ve only been an engineer in the bike industry for 8 months.  Over...

Being FrankBeing Frank - Developing Product

Being Frank - Developing Product

I am not aware of set product development process for the bicycle industry, though the companies I’ve worked for and with do follow the same basic concept. Some companies have a more regimented and...

Being FrankBeing Frank - Utopia is Lazy

Being Frank - Utopia is Lazy

I find it fascinating that the human race seems to equate utopia with sitting on our ass. The deeply rooted belief is that the less we have to do physically, the better off we are. Thus in utopia w...

Being FrankBeing Frank - Those Responsible for Me Being Here

Being Frank - Those Responsible for Me Being Here

One never really knows the actual beginning, but a yellow Huffy with a banana seat in 1970 seems to be about right. Before that anything with wheels had my attention, but after that bicycles were c...