Being Frank – No Greed Here

Brent Graves, President and CEO If it was not so inaccurate and frequent, it probably would not bother me so much. But seemingly a week cannot go by without someone commenting how a “greedy bicycle...

Being Frank - The Balanced Bike

Brent Graves, President and CEO Some good ideas get buried under Marketing. While unfortunate this is not surprising, particularly in this day and age of ever shorter attention spans, immediate sti...

Being Frank - Why Be Different?

Brent Graves, President and CEO Not that it is my aim to defend a competitor, but the recent launch and subsequent dialogue around Cannondale’s new Lefty Ocho raises an interesting, if not common, ...

Being Frank – Think before you type

Let me be… um, frank. Some forum commenters are losers. Unwilling to use their real names, these commenters pontificate without accountability, common sense, tact, and in many cases knowledge. T...

Being Frank - Fun Never Goes Out Of Style

WARNING: This blog is not limited to topics related to Cane Creek or even bicycles for that matter. However it will always be true to its title and offer my candid view on things. Odds are that you...

Being Frank - Don’t Believe Everything You Read

Brent Graves, President and CEO For years my better half implored me to call them out on their blatant errors. She repeatedly saw my frustration that resulted from someone not doing their job compl...

Being Frank - Our stuff is not cheap

Our stuff is not cheap – by that I mean our products are neither inexpensive nor just of acceptable design and construction. Let’s take the Helm fork as an example. It is one-thousand one-hundred d...

Being Frank - Rim Brakes In A Disc Brake World

Eleven years ago before heading into a meeting with some Shimano Japan executives, my good friend Adam Micklin who was at the time the Shimano American OEM Sales Manager asked me “Are you going to ...