Blog Author Section
Dorene O'Malley
Dorene O'Malley
Director of Advocacy and Outreach

At Cane Creek, bikes aren’t just our business—they’re our community, our playground, and our way of seeing the world. Every product we make is rooted in a deep belief that cycling can transform lives. But for that transformation to happen, riders need safe roads, thriving bike culture, and a strong national voice advocating for us all.

That’s why we are proud to support the League of American Bicyclists—both as a Climber level member and as a Silver-level Bicycle Friendly Business recognized by the League.

For more than a century, the League has been at the forefront of bicycle advocacy, working to ensure that riding a bike—whether for fun, fitness, commuting, or adventure—is safer and more accessible for everyone. Their work helps make sure more people—on every kind of bike and every kind of ride—get the chance to experience the same sense of freedom we feel every time we roll out the door.

From gravel roads and singletrack to daily commutes, the League is focused on making cycling safer, easier, and more welcoming. Through smarter infrastructure, supportive policies, rider education, and strong national advocacy, they help build communities where people can choose bikes with confidence—and access the outdoors more freely.

Cycling is about connection and community as much as it is about sport. The League elevates the voices of riders, shops, educators, and the outdoor industry, helping ensure kids can ride safely to school, commuters have real options, and trail systems continue to grow.

As a company rooted in Western North Carolina and built by passionate riders, we know advocacy matters. Supporting the League as a Climber-level member is an investment in a future where more people feel welcome on bikes, road and trail networks keep expanding, and bike culture remains strong, inclusive, and accessible.

Being a Silver-level Bicycle Friendly Business means more than a badge—it means showing up for the cycling world we all love. When cycling is safer and more accessible, more people discover the joy of being outside. Wherever your ride takes you, the League helps make those moments possible—and we’re proud to support that work.

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