Santos Fat Tire Festival is one of the largest bicycle and gear expos in the Southeastern United States and draws the likes of major Original Equipment Manufacturers as Specialized, Giant + Liv, Santa Cruz + Juliana, Yeti, Ibis, Rocky Mountain, Norco, Pivot, and more. The event, located at the famous Santos Trails in Ocala, Florida, typically occurs the second weekend of March and has grown tremendously since its inception. In 2019, just under 5,000 vehicles entered the trail head over the course of the three-day event with an estimated 3,000 people in attendance each day. The expo is accompanied by organized group rides, skills clinics, and an Epic 50 mile mountain bike ride covering all the best trails Santos has to offer.
For the first time ever, the Cane Creek Cycling Tour van hit the road to attend the classic event as a vendor. Manager of Rider Engagement, Andrew Slowey, gushes:
“People are extremely interested in what Cane Creek as a company is doing and can feel the wave of [success and] momentum we are riding. [There seemed to be] an urgency for riders to come over to our booth to check out the Guerrilla Gravity bikes, as well as learn more about the HELM forks, eeWings titanium cranks, and Double Barrel shock technology that the bikes are equipped with. The Litespeed Ultimate Gravel bikes stood out from the crowd as some of the most beautiful and well thought out bikes at the event, and several people tried them out on the paved/gravel rail trail that recently opened at the Santos trail head. I would also like to thank Florida local, Dustin Mason (one of Cane Creek’s grassroots Influencers), for leading group rides and welcoming clients and connections into our booth. Dustin offers skills clinics throughout Florida in-between racing and training for the enduro season.”
Scroll through a few photos from the weekend
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