OEM Highlight: The reason why we ride – Why Cycles
Why Cycles got its start in early 2016 in Ogden, Utah as the common idea of a group of cycling enthusiasts and business associates: Adam Miller, Jason Schiers, and Ben Craner. Focused on creating high-end bikes that reflected the joy they found in cycling, the three began dreaming up and sketching out beautiful bikes geared for luxury, comfort, fun, and speed. They discussed improved methods for constructing frames, customizing components, and finding a streamlined distribution system for getting the finished products into the right customers’ hands. Soon after, Adam formally founded Why Cycles to meld these preliminary ideas into a boutique business model with a focus on simplicity: no marketing fluff, no unnecessary product features, and no glitchy sales tactics. Why stands for straightforward, clean, eye-catching bikes done right.
Since those idealistic beginnings, and with those principles firmly intact, Why Cycles has now evolved into a team of hard-working bike enthusiasts based in Carbondale, Colorado. Adam continues to design the bike models and run the company (along with his active puppies Finn and Kudu), Jason looks over everyone’s shoulders to ensure the engineering is faultless, and Ben creates unique graphic designs to keep the bikes looking gorgeous. Kevin Boyer manages production and shop operations, Greg Herrman makes sure customers are happy about their bikes and customer service (Greg is probably the one you’ll talk to when you call), and friendly faces like Kelly Rossberg and Adam Smith help out with business processes, exchanging and challenging creative ideas, and pouring beers at trade shows.
The entire team is guided by our main value and fundamental mission: the products we create represent the fun and excitement we have biking – the reason why we ride – while simultaneously delivering impeccable, beautiful bikes that provide a riding experience that no other bike can.
COMMITMENT TO SUSTAINABILITY
Here at Why, our goal is more than designing and sharing super-luxurious titanium bikes that we love to ride, and it’s more than merely trying to offer the best customer service and purchasing experience possible. Our higher goal is to go home every day and feel good about ourselves, and that goes one step further – we want to find balance for ourselves and others by making this world a better place by any small means we are able.To that end, we are committed to trying to having an environmentally sustainable business to the extent we possibly can. We ship all our bikes in reusable Evoc travel cases to eliminate cardboard waste – the bike case is our special touch and a lasting symbol of the quality product inside. We recycle all inbound cardboard and plastic that comes to our office, and we don’t use plastic and paperware in our office break room. Further, we chose to work with a manufacturer that abides as much as possible to these principles too; they too are committed to melting down and recycling all scrap titanium, minimizing or eliminating the use of any harsh chemicals in the manufacturing process, and recycling and disposing of any shop items responsibly.
Our frames are manufactured in a small mom-and-pop style “factory” in Northern China. Adam has travelled to China nearly a dozen times, and after visiting multiple factories in Taiwan and China (as well as the United States), chose the current manufacturing partner for several reasons.
Testing: We work extremely closely with our factory on testing and quality control procedures. While most manufacturers are somewhat set in their ways, our factory was willing to set up new testing and QC procedures specific to our bikes. Beyond that, we worked with our factory to build a complete ISO-certified testing facility on site in the spring of 2017. This new facility helps ensure our frames are properly tested beyond standard ISO protocols, and also helps shorten new product development time.Why Cycles provides a lifetime warranty on our bikes. To confidently do that, we take our product development and testing very seriously – as you can see.