NEW PARTNERSHIP WITH EECYCLEWORKS

NEW PARTNERSHIP WITH EECYCLEWORKS

August 26 2016 | Holly Colson

NEW PARTNERSHIP WITH EECYCLEWORKS

To further expand our portfolio of products, Cane Creek Cycling Components has entered a long-term partnership with eecycleworks of California. eecycleworks currently produces a handful of components, all of which are incredibly well-designed and easy to service. Their hallmark product is the eebrake caliper brake. Cane Creek will first take over the production, marketing, sales and distribution of the eebrake line and the two companies collaborate on future component development. 

Described by media as, “engineering brilliance”, eebrakes are truly in a class of their own.  Relentless engineering and precision craftsmanship have resulted in a lighter brake with dramatically higher overall stiffness, better modulation and more power than the current industry-leading offers. Company co-founder, Craig Edwards, was originally known in the cycling industry for his “Sweet Wings” Cranks in the mid 90’s, a product which in it’s own right set the course for what cranks are today.

Moving forward in this partnership, Edwards will remain intimately involved with the eebrakes product line and work closely with the Cane Creek team to develop new innovations. His manufacturing and design talent paired with an attention to detail and passion to build the best, meshes perfectly with the acumen of Cane Creek.

“In a previous life I had the good fortune to be project lead for a couple of uber bikes developed in conjunction with an F1 constructor”, says Cane Creek President, Brent Graves. “As the bikes were to sell for more than USD 20,000, we wanted something beyond the available top tier groups. After a lot of surprises and disappointments with the exotic parts on the market, we were blown away by Craig’s brake design and thoroughness. While it had the price and weight of the other exotics, it did not compromise on performance, reliability, and adjustment. From there Craig and I vowed to find a way to work together in the future.” 

“eecycleworks is very excited to partner with Cane Creek. The synergy created will be a huge plus for eecycleworks and eecycleworks customers in all areas including manufacturing, product quality, marketing, sales and service. eecycleworks looks forward to future innovation with Cane Creek as a partner.”

Cane Creek’s expansive customer and distribution access and eecycleworks’ unique product expertise are a perfect match. Cane Creek will kick off this partnership by introducing eebrakes in their booth at Eurobike. Production is set to begin in our North Carolina facility in November. 

 

Live chat by BoldChat