We support racing because it's an irreplaceable part of making our products as great as they can be. Every weekend, a whole bunch of racers that we sponsor—and some we've never met—subject our components to demands that can reveal deficiencies with whiplash speed.

So when Cane Creek components come through week after week, we know we're hitting a very high standard and that our products are well suited to perform for the consumer. After all, it is our goal to provide the best possible product for our customers. We also know there's a lot more to competition than affirming product performance.

We work at both ends of this sport—making components to improve the ride, and living for the races and epic rides where our components are most rewarding. We wouldn't have it any other way.