Minimum Advertised Price (MAP) Policy

Minimum Advertised Price (MAP) Policy

Cane Creek Cycling Components has determined that its interests and the interests of its retailers are best served through a minimum advertised price (“MAP”) policy. This MAP policy is designed to (1) protect retailer margins so that desirable pre-sales and post-sales services and infrastructure can be provided by our channel partners; and (2) support the Cane Creek Cycling Components brand as a premium offering. Although resellers remain free to establish their own prices, Cane Creek Cycling Components retains the right to, without warning, and without assuming any liability, cancel any pending orders, and deny access to any product/vendor where the customer is in violation of the pricing policies. This policy has been unilaterally adopted by Cane Creek Cycling Components.

This MAP policy covers all U.S. Cane Creek Cycling Components retailers. Although retailers remain free to establish their own resale prices, Cane Creek Cycling Components will, without assuming any liability, unilaterally determine whether a retailer has failed to adhere to this MAP policy. Cane Creek Cycling Components will not discuss any conditions of acceptance related to this MAP policy, as it is non-negotiable, and will not be altered for any retailer. Cane Creek Cycling Components neither solicits, nor will it accept, any assurance of compliance with this MAP policy. Nothing in this MAP policy or in any other contract or agreement with Cane Creek Cycling Components shall constitute an agreement between Cane Creek Cycling Components and retailer that the retailer will comply with this MAP policy.

MAP applies only to minimum advertised prices and does not apply to the price at which the products are actually sold, or to advertised prices higher than the unilateral MAP established by Cane Creek Cycling Components from time to time.

Minimum Advertised Pricing

The current product catalog and listing of products are published in the Cane Creek Cycling Components pricelist. The MAP shall not be less than the MSRP/MAP listed on the published Cane Creek Cycling Components pricelist. MSRP pricing is the set MAP pricing. The pricelist may be changed from time to time at the sole discretion of Cane Creek Cycling Components. Cane Creek Cycling Components retailers are responsible for remaining current with MAP policy, products and pricing. Any advertisement below the MAP will be a violation of the policy. MAP Policy Guidelines are applicable to all resellers. Authorized retailers advertising (internet, catalogue, billboards, television, radio, mass media, direct mail, email, etc.) any products may not advertise products at a price less than the applicable MAP, and may not advertise any discounts, rebates, credits, or similar price reduction that serves to reduce the net advertised price below MAP, whether any such reduction is expressed in terms of specific dollar amounts or more generally described as a reduction from MAP or the selling price.

Policy Violations

Cane Creek Cycling Components reserves the right to decline to make further sales to retailers who do not adhere to this MAP policy. Failure to adhere to this MAP policy shall be determined by Cane Creek Cycling Components in its sole discretion.

Policy Modifications

Cane Creek Cycling Components reserves the right at any time to modify, suspend, or discontinue the MAP policy in whole or in part or designate promotional periods during which the terms of the policy change or designate periods of time during which the policy is not applicable. Contact Information – All questions or comments regarding this MAP policy are to be directed to the policy administrator at MAP@CaneCreek.com. The policy administrator shall be solely responsible for determining whether a violation of the policy has occurred, communicating decisions to retailers regarding the policy and receiving any communication regarding this policy.