Declare your independence from mass produced suspension with the HELM 27.5 Cherry Bomb. Named for the iconic red fireworks, the Cherry Bomb sports matte black lowers with a firecracker red metallic gloss crown and graphics. It’s available in both coil and air sprung versions however production will be limited to a total of 100 forks sold on a first come, first served basis. Order Yours Today.

Being Frank – Think before you type


Brent Graves Cane Creek
Brent Graves, President and CEO

Let me be… um, frank. Some forum commenters are losers. Unwilling to use their real names, these commenters pontificate without accountability, common sense, tact, and in many cases knowledge. There have always been these types in the crowd, and I expect there will always be. But in the age when the heckler sounded off during the gathering of a village of a hundred, the person could be seen, challenged, evaluated, and disregarded if they spewed garbage. Now with amazingly powerful and portable digital devices, one can say anything, anywhere, anytime, in seconds, and invisibly without consequence.

As a young product manager I was told that one had to have thick skin to succeed. More specifically a successful product manager needed to develop a good and fast filter that enabled them to discern to whom to listen. Whether the message related to one’s product was positive or negative, it needed to be heard if the source was credible. That was easier to discern when customers expressed their opinions in person or in written letters, and product reviews were printed in monthly magazines. Now the sheer volume of voices on the internet can make one want to avoid it all. But the product manager must still be attentive to the credible feedback.

The recent introduction of the Cane Creek eeWings titanium crank received tremendous response, and we were certainly interested in what was being said. It turned out to be the biggest and best response the company has seen in years. While the hecklers were out there, they were outnumbered significantly. But the sheer stupidity of some of their statements stood out, while others were clearly misinformed or making reckless assumptions.

There were comments like titanium is soft, turns green over time, and is one of the most flexible metals. All of which are incorrect. Then there were the experts that said titanium cranks must be more flexible than carbon cranks and that spindle joint is not as durable as a splined or lobed interface. Well we’ve been testing cranks for months to ISO bicycle industry standards (required in Europe), and eeWings consistently flex significantly less than carbon cranks under a specific load and absorb more force before permanent deflection. This result is due to a combination of titanium’s superior stiffness compared to aluminum (remember, those carbon cranks are connected by an aluminum spindle), the lack of deflection in the titanium Hirth joint compared to an aluminum lobed joint, carbon fiber is great under tension but unidirectional fibers must be laid up carefully to handle bending and twisting loads that are translated to a shearing load at the spindle compared to titanium’s equal strength in all directions, and the fact that regardless of material, a tube’s stiffness is greatly impacted by the size and shape of its cross section. Early titanium frames were flexible because they were built from small diameter tubes whereas aluminum frames were much larger in diameter.

There were also the inexplicable comments such as the spindle parts do not look machined, the opportunity cost to the company was not worth it (how in the world would someone know what it cost us to develop eeWings and what we had to pass on to do so?), the SRAM ring interface is obsolete (the brand that made 1x reality for the masses and produces more 1x cranks/rings than anyone in the world), and the Chinese cannot weld titanium. The last is interesting for a number of reasons, not the least of which is that the crank is not made in China.

I have a special place for the proclamation that the world does not need a $1,000 titanium crank. First, this begs the question of what any of us really needs to enjoy riding a bicycle much less just to survive. If you’re reading this, odds are you’re a bit past the fight for survival stage. Not to get philosophical, but we live in a WANT society and hopefully in relation to cycling the WANT is something that enhances our riding experience. Second, so a $450 carbon crank is attainable for some and subjectively deemed worthwhile – by those that have or can attain one! So maybe the rider with the $80 SLX aluminum crank thinks no one NEEDS at $450 carbon crank! Lastly, there are many, many things in life that I neither need nor can afford. However, some of those things I appreciate for their beauty, for the fact that someone achieved their dream, because they accomplished something others could not, or for the honorable reason of simply making the best possible thing. I’ll sign off with “to each his own.”

The 2018 Pisgah Project Bike Raffle


A Bike Raffle Benefiting The Pisgah Conservancy

Cane Creek Cycling Components, Industry Nine, REEB Cycles,Thomson Bike Products, Maxxis tires, Find Your Line Bike Shop, Oskar Blues Brewery and the REEB Ranch have teamed up with The Pisgah Conservancy to support our common ground; the Pisgah Ranger District of the Pisgah National Forest (located just outside Asheville, North Carolina). The Pisgah Ranger District has become a key destination for mountain bikers, offering some of the most challenging terrain in the country. While The Ranger District is also great for fishing, hiking, and horseback riding, the rugged, technical nature of the trail systems make it second to none for mountain bikers.

Our mission for The Pisgah Project; Team up with cycling companies based in the Southeast region of the United States to build a bike with top-notch components, raffle it off, and send all of the proceeds to The Pisgah Conservancy. Last year this raffle raised over $25,000!


Purchase tickets at:


This year it is especially important to support The Pisgah Conservancy with a new series of proposed projects for the Pisgah Ranger District taking effect. Many of these projects are still in need of funding, and every dollar raised goes a long way toward helping catch up on the backlog of work that the forest needs. The Pisgah National Forest is our common ground. Whether you bike, hike, ride, fish, swim, or climb the forest needs our support.

Each component that makes up the Pisgah Project raffle bike has been selected by the partnering companies to provide the lucky winner with a one-of-a-kind, custom build capable of handling anything Pisgah can throw at it.


A huge thanks to all of the industry partners involved in putting this year’s Pisgah Project Bike together and the final touches by Find Your Line Bike Shop in Asheville, NC and



Total Retail Value: $8,999.99

Frame – REEB Squeeb / Hand welded in Longmont, CO, 7000 series aluminum construction, full suspension aggressive trail geometry, 145mm rear travel, boost spacing. Ready for any trail in Pisgah. Custom metallic gold and grey frame graphics to be provided by


Cockpit – Thomson Bike Products Elite X4 Stem (40mm) machined in Macon, Georgia from 7000 series aluminum mated with Thomson’s All-Mtn 750mm bar. Cane Creek’s 110 Series headset designed and cut in Fletcher, NC and new DROPT remote ties it all together. Find Your Line chose an all weather, ready for Pisgah cockpit. The Ergon SME3 Enduro saddle gives comfort and control. Chromag Scarabs’ wide and concave design with multiple pin options keeps your foot firmly in place.. A set of Death Grips round out the cockpit for a feel that keeps you on your line.


Suspension – Hand assembled at Cane Creek Cycling Components headquarters, the new HELM 29/27.5+ fork features 7 different adjustments, 35mm stanchions, and superb ride quality. For the rear, Cane Creek’s DB Air IL; The first shock to feature Cane Creek’s LinEair Spring, the DB Air IL is the best of both worlds, an air shock that feels more supple, linear and seamlessly supportive throughout its travel.


Wheels – Handmade in Asheville, NC, Industry Nine provides their NEW 29” 32 hole Trail270 wheelset, with a 27mm inner width, custom anodized gold spokes, hubs, and valve stem. The Trail270 provides the ultimate package of rigidity and backcountry-ready durability and as always our legendary 3 degree engagement in the Torch series freehub design.


Tires – Designed and tested in the hills of Georgia, Maxxis supplied a new set of 29×2.5 wide trail tires with the 3C rubber compound. Installed are a DHF for the front and an Aggressor on the rear for excellent all around performance; perfect for any condition Pisgah has to throw at you.


Seatpost – Thomson Bike Products sent over a Covert Dropper post with internal routing to keep the lines clean on the build. With the quality you have come to know from Thomson, the Covert is no exception. Their cartridge-based system is designed to have the longest service life in the industry.


Drivetrain/Brakes – The technicians at Find Your Line Bike installed SRAM’s XX1 Eagle group. For unmatched performance in the hills of Pisgah, the 32-tooth front chainring paired with the 12 speed 10-50 rear cassette will take you anywhere. The light and powerful Guide Ultimate brakes will stop you on a dime. Also included on this custom build, are Cane Creek’s NEW eeWings titanium crankset. These stiff, durable, lightweight cranks come with a 10-year warranty.


Purchase tickets at:


The Pisgah Project Bike will be “on tour” at the following events and locations. Tickets are only available through


May 5 – 12: Unveiling May 5th at Pisgah Pride Day 4PM at Oskar Blues Brewery – Asheville, NC

May 13 – 15: ROAM Fest East at REEB Ranch, Brevard, NC

May 16 – 17: The HUB and Pisgah Tavern – Brevard, NC

May 18 – 21: Dirt Fest PA – Raystown, PA

May 22 – 24: Squatch Bikes and Brews – Brevard, NC

May 25 – 27: Mountain Sports Festival – Asheville, NC

May 28 – May 31: Billy Goat Bikes – Asheville, NC

June 1 – June 4: The HUB and Pisgah Tavern – Brevard, NC

June 5 – June  9: Sycamore Cycles – Brevard, NC

June 10 – June 15: Oskar Blues Brewery – Asheville, NC

June 16 – Final drawing at REEB Ranch 5PM – Brevard, NC


Drawing Rules:


▪ Raffle Tickets ($20USD each) will be on sale starting May 5, 2018 at


▪ Online raffle ticket purchases made until 12:00 p.m. EST on June 15, 2018 will receive one chance in the “Pisgah Project” drawing per $20USD. No limit to the number of tickets an individual can purchase.


▪ “The Pisgah Project” drawing will be held on June 16, 2018 at 5:00 p.m. EST at Oskar Blues REEB Ranch. Live coverage of the drawing will be available via Industry Nine’s Facebook live account. Results will be posted on the Pisgah Conservancy’s homepage (, on Facebook, and on the Cane Creek Cycling Component’s Instagram page. The winner will be contacted with the contact information provided.


▪ ”The Pisgah Project” is open to anyone 18 years of age or older.


▪ Contest rules adhere to North Carolina raffle regulations.


▪ You do not have to be present to win. The winner will be contacted by telephone and/or email.


▪ Should the contact information prove incomplete, illegible, discontinued, or the winner fails to contact The Pisgah Conservancy to claim the drawing prize within 7 days, or if he or she is deemed ineligible to receive the prize, an alternate winner will be selected at random from the remaining entries.


▪ Winner assumes all risks and will be responsible for all costs associated with claiming and transporting the drawing prize.


▪ Winner has ability to select bike frame size.


▪Delivery date of the drawing prize will be dependent on model, size and color availability. Estimated availability of 12-16 weeks from drawing date.

The Pisgah Conservancy is a relatively new organization and is somewhat different than other non-profits. “TPC” operates through an “Advisory Council” composed of representatives from each user group found in Pisgah. Their decision-making method ensures that each user group is involved in all key decisions. It’s a great example of hikers, equestrians, cyclists, fishermen, climbers, runners, wildlife conservationist, and the USFS working together toward common goals!


Cane Creek Cycling Components is globally known for their problem-solving headsets, back-saving Thudbusters, and fully adjustable suspension products. Cane Creek’s headquarters is located within a short drive from the Pisgah Ranger District, and has been based in the Cane Creek Valley since its inception in 1975.


Industry Nine machines, anodizes, and assembles custom wheelsets in Asheville, NC; just north of the Pisgah Ranger District. Industry Nine utilizes their signature System straight-pull aluminum spoke design, and Torch freehub technology to build a performance focused wheelset that is strong, stiff and lightweight. The 6-pawl Torch platform offers 3-degree engagement and all the power right where you want it most. Industry Nine offers 100% customization with 11 colors. Want to design your dream wheelset? Step into the AnoLab.


REEB Cycles and Oskar Blues Brewery are traditionally Colorado Companies, but have a stake in Pisgah with their East coast brewery just 10 mins from Pisgah in Brevard, NC. Since arriving in NC they have been heavily involved in the local community, supporting events, non-profit initiatives, providing local jobs, and creating a great, informal atmosphere for a post ride beer! They have also created the REEB Ranch, a breathtaking Western North Carolina ranch featuring dirt jumps, a pump track, cross country trails, the Cane Creek dual slalom track, and an all new flow trail designed and built by Avid Trail Systems.


Thomson Bike Products located in central Georgia has passionately been providing the cycling industry with precision machined and innovative products since the mid-1990s with the belief “that remembering your roots is the best motivation for innovation”.


Maxxis’s USA headquarters and tech center is also located in central Georgia, having deep-seated roots in the Southeast. Maxxis tires have proven to be a favorite of Pisgah riders; their tread patterns can be found at all of the Ranger District’s most popular trailheads.

Find Your Line Bike Shop, a Cane Creek Factory Authorized Service Center, is a friendly, fast paced, high-end service shop in Asheville, NC. Located in West Asheville at 487 Haywood Road, FYL is a fast-growing, rider’s shop specializing in suspension/seatpost service, wheelbuilding, carbon repair and hydraulics.

Being Frank – Fun Never Goes Out Of Style


Brent Graves Cane Creek
Brent Graves, President and CEO

WARNING: This blog is not limited to topics related to Cane Creek or even bicycles for that matter. However it will always be true to its title and offer my candid view on things. Odds are that you’ll see connections between anything I write about and bicycles – or at least things with wheels that are fun to go fast on/in. Somehow my better half has survived my wheel-centric view of the world and now just rolls (pun intended) with it. Now you too can get a dose.

While product innovation and the resultant possibilities of what new products offer is mindboggling these days, a disconnect between features and experience is growing. For many products, especially those in the sports and recreation areas, brands have mistakenly correlated technology with Fun. To clarify, the mistake is that many brands see a 100% correlation between technology and Fun. Certainly, there is a correlation, but at some point Fun gets misunderstood and lost as technology sterilizes and isolates us from the core experience.

“It’s more fun to ride a slow motorcycle fast, than a fast motorcycle slow.” I read this decades ago. I can’t remember who to attribute it to. It may have been Keith Code, Nick Ienatch, or some other scribe from the motorcycles rags that colored my world as a dreamy college student. Nonetheless, I have never (repeatedly) experienced truer words. The idea is that it is more fun to feel like one is on the ragged edge, pushing the limits of machine and man even if the speed is not that great than it is to be overwhelmed and holding onto to something that can toss you off with the slightest mistake rendered by a non-racer’s wrist. The true torch bearer for this concept is the Mazda Miata. Since its introduction thirty years ago, no one that has driven one has not had fun. And during those thirty years it has always been under-powered and not fast.

Fun is an experience wherein joy, thrill, satisfaction, and challenge are rolled up into a tasty burrito. One can identify all the various flavors, but the composite taste transcends. I think of this taste as Engagement. True Engagement is when all thoughts of life outside of the current experience vaporize. It can be so complete that it cannot be realized or appreciated until after the fact. The late braking for a high-speed corner, the launch off a jump to clear an obstacle, or the timely application of throttle on corner exit wherein the backend steps out just enough for a bit of countersteer – at those moments nothing else exists in the world but the intimate engagement with the vehicle.

There is no limit to Fun, it never goes out of style, and Fun exist in as many ways as there are people. Have you ever really had too much fun? Sure one can have too much wine, too much pizza, too much stuff. But have you ever had too much fun? Have you really ever said “that was too much fun, I’m not going to do it again”? While each generation may find Fun in a different way, it is still there. And it is always something people desire. No one can prove that their fun is better than yours. That’s analogous to trying to prove a negative. We all know what Fun feels like, but it can feel different to each of us. And no one can quantify or compare your fun with someone else’s.

A product is not Fun, but it can be conducive to Fun. Consequently, a product’s features may or may not be a Fun enabler. This is where brands can get lost. In an effort to beat the competition with a more-is-better strategy they throw every feature and upgraded spec into the product while losing sight of from where the Fun is really derived. In my opinion, the product manager’s mission in life (HR tells me to say “work” instead) is to understand the origin of Fun related to her product and distill the specs and features to the point they disappear in the process of having Fun. I see it as a sacred charter because what can be better than more Fun?


OEM Partner Highlight – Eminent Cycles

Eminent Cycles

OEM Highlight: “Eminent is a zero compromise brand – that extends to both the way we craft bikes and the way we treat Eminent riders. Innovative designs, peerless craftsmanship, the freedom to customize your bike the way you see fit, and one-on-one customer service that begins the moment you purchase an Eminent. This is the elite experience. This is who we are” – Eminent Cycles

Introducing eeBrakes G4

Welcome to a new generation of excellence with the eeBrake G4. With an all new CNC machined design, increased clearance for wider tires and a stiffer spring for better performance on bikes with internal cable routing.  Order yours today.


eeBrake G4 Bridge

OEM Partner Highlight – Production Privee

OEM Highlight: “917. Porsche. Gulf. The car and its emblematic livery made mythical by the movie Le Mans and Steve McQueen is back, and this time, on our Shan nº5. Limited to 58 frames, this version of Shan nº5 is numbered as usual. To do Steve and the iconic car honour, we went for suspensions built for racing: a Cane Creek Combo with an Helm fork and a Double Barrel Air CS shock. The making of the 917 GT1 has now evolved into a true war machine.” – Production Privee